It began at home, out of necessity.
David and his girls all have very sensitive skin, and even the brands that promised to be the gentlest still left it irritated. The girls have sensory issues, too, and couldn’t stand the feeling of anything on their skin — right down to the scratch of a beard against a forehead at goodnight. Store shelves never had the answer, because the products sold for sensitive skin aren’t truly made for it. So he made his own: the beard oil and the moisturizer, both by hand — a gel that sinks in completely and stays put, even through frequent handwashing.
That’s the whole reason we make what we make. When us girls take an interest in something, David finds a way to create a version we can actually use — no fragrance, no fillers, nothing that stings.